Psychogeography

Mar 24 2009
With the pound in freefall against foreign currencies, this year would be the perfect time for overseas visitors to flock to London for a sightseeeing holiday. That’s the thinking behind Only in London - a new £2m tourist strategy launched by Boris from the London Eye yesterday. The idea is to promote the idea that certain fantastic things are possible “only in London”. Here’s what Boris had to say… “Only in London can you visit the historic Houses of Parliament in the morning, ride the London Eye in the afternoon and see a wonderful West End show before deciding which of the world’s cuisines to sample in its many restaurants.” Well yes, obviously only in London. One of the attractions is called the London Eye for heaven’s sake. It’s unlikely to be in Tokyo.

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